AI-driven marketing platform focused on small eCommerce businesses from BirdsView

TGFS

17 August 2023

TGFS Technologiegründerfonds Sachsen is participating with a seven-figure sum in the seed round of BirdsView GmbH. The Platform was launched in 2021 by data scientists and eCommerce-experienced founders Tim Küsters and Ozan Türker. BirdsView provides small eCommerce companies with AI-driven marketing tools that are otherwise only used by heavyweights such as Amazon and Zalando. BirdsView’s SaaS solution automatically centralises and updates all eCommerce company data in one central location.

Unused customer data is transformed into intelligent customer profiles using BirdsView AI, providing insights into interests, buying behaviour and customer loyalty. Based on these profiles, personalised emails, soon to include pop-ups and WhatsApp messages, can be created within the platform with just a few clicks. For the teams of smaller eCommerce companies, the platform also enables automated playout of these personalised ads on multiple advertising channels at the same time to drive targeted repeat sales. Unlike other providers, BirdsView provides a platform that knows all relevant customer engagement strategies, executes them automatically and optimises them continuously.

In addition to the founders, Razvan Dinicut complements BirdsView’s core team as head of the technology department. Dinicut, an experienced software developer with over 15 years of professional experience, has already worked for the Berlin-based farming unicorn Infarm and the California-based start-up Cobalt. Co-founder Tim Küsters sums it up as follows: „Our greatest strength as a company is to transform our collective expertise into an easily usable marketing technology that can be used by everyone. That’s exactly our vision too: BirdsView offers emerging European eCommerce companies straightforward access to advanced customer engagement technology.„
Currently, the team is working, among other things, on a new feature within the platform that combines the benefits of large AI language models, such as ChatGPT, with companies’ eCommerce data. „Exploring data using natural language is probably the most intuitive thing you can imagine. We believe that with the benefits of generative AI, eCommerce entrepreneurs will have an assistant at their side that knows everything about their business and can answer questions such as: „Who are my best customers who haven’t been active for a long time?“ or „Who are my most loyal customers in the last 12 months?“, explains Ozan Türker.

With the freshly acquired capital, the young SaaS start-up from Leipzig wants to expand its team of software developers in the coming weeks and months in order to drive forward the expansion of the platform. In addition, the development of sales structures will be accelerated in order to initiate the next growth phase. „There is great demand for the solution that BirdsView is developing,“ says TGFS Managing Director Sören Schuster. „The team has already gained initial experience and delighted customers. For these reasons, we trust them to exploit this great market potential and that’s why we invested as TGFS.“

Your contact
Sören Schuster | Managing Director
+49 341 256963 30
soeren.schuster@cfh.de

Deal team TGFS
Jan Thomas Alter and Paul Michalke